{"id":2864,"date":"2018-07-11T10:40:39","date_gmt":"2018-07-11T09:40:39","guid":{"rendered":"http:\/\/testagogo.dootslab.fr\/duplicator\/?post_type=project&p=2864"},"modified":"2018-09-25T12:33:56","modified_gmt":"2018-09-25T11:33:56","slug":"cofam","status":"publish","type":"project","link":"https:\/\/testagogo.dootslab.fr\/duplicator\/project\/cofam\/","title":{"rendered":"CoFam"},"content":{"rendered":"

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Cr\u00e9ation d’illustrations et d’outils de communication<\/b><\/span>\u00a0papier<\/b><\/span><\/h2>\n

Voici quelques supports\u00a0de communication pour la CoFam<\/span> (La Coordination Fran\u00e7aise pour l\u2019Allaitement Maternel), qui visent \u00e0 faire conna\u00eetre l’action de l’association : la protection et le soutien de l\u2019allaitement maternel.<\/span><\/p>\n

Par exemple pour l’affiche \u00ab\u00a0Mon lait , notre force\u00a0\u00bb il s’agissait, par le biais d’organismes de sant\u00e9, de foyers alimentaires et de centres sociaux, de communiquer quatre messages importants \u00e0 des femmes pr\u00e9caires ne parlant pas forcement notre langue:<\/span><\/p>\n

\u2022 L\u2019allaitement prot\u00e8ge l\u2019enfant et la m\u00e8re
\u2022 L\u2019allaitement concerne toutes les femmes (pays et milieux sociaux)
\u2022 Le lien\u00a0entre la\u00a0m\u00e8re\u00a0et son b\u00e9b\u00e9
\u2022 Rendre aux femmes leur fiert\u00e9, leur pouvoir d\u2019allaiter<\/span><\/p>\n

J’ai alors choisi un symbole fort, connu de tous : le parapluie. Ce parapluie protecteur en forme de sein m’a sembl\u00e9 \u00eatre une bonne fa\u00e7on de transmettre le message \u00ab\u00a0L\u2019allaitement prot\u00e8ge l\u2019enfant et la m\u00e8re\u00a0\u00bb.<\/span><\/p>\n

\u00ab\u00a0L\u2019allaitement concerne toutes les femmes\u00a0\u00bb. Pour symboliser ce cosmopolitisme, ma reflexion m’a amen\u00e9 \u00e0 ins\u00e9rer dans la pluie le slogan traduit en trente-trois langues et j’ai pris les couleurs des Jeux Olympiques, afin que chaque continent soit repr\u00e9sent\u00e9.<\/span><\/p>\n

\u00ab\u00a0Rendre aux femmes leur fiert\u00e9, leur pouvoir d\u2019allaiter\u00a0\u00bb. Pour ce message-l\u00e0, j’ai mis la m\u00e8re et l’enfant au milieu de passants\u00a0pour lesquels ce n’est pas un probl\u00e8me, et montr\u00e9 que\u00a0c’est un geste normal et simple, le geste qui nourrit.
Ce visuel \u00e0 \u00e9t\u00e9 d\u00e9clin\u00e9 sur d’autres supports, une fiche explicative, un coupon questionnaire.<\/span><\/p>\n

[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb3.8″] 
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Client : CoFam
Outils : Illustrator, InDesign<\/p>\n

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          Cr\u00e9ation d’illustrations et d’outils de communication\u00a0papier Voici quelques supports\u00a0de communication pour la CoFam (La Coordination Fran\u00e7aise pour l\u2019Allaitement Maternel), qui visent \u00e0 faire conna\u00eetre l’action de l’association : la protection et le soutien de l\u2019allaitement maternel. Par exemple pour l’affiche \u00ab\u00a0Mon lait , notre force\u00a0\u00bb il s’agissait, par le biais […]<\/p>\n","protected":false},"author":1,"featured_media":2865,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[48],"project_tag":[],"_links":{"self":[{"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project\/2864"}],"collection":[{"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/comments?post=2864"}],"version-history":[{"count":43,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project\/2864\/revisions"}],"predecessor-version":[{"id":4150,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project\/2864\/revisions\/4150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/media\/2865"}],"wp:attachment":[{"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/media?parent=2864"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project_category?post=2864"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/testagogo.dootslab.fr\/duplicator\/wp-json\/wp\/v2\/project_tag?post=2864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}